About Black Label Beauty

Some call me Laura. One little man calls me mam.

I'm the one who gets the knots out and sends you home feeling like yourself again. I'm a Level 3 beauty therapist, a first-place massage competitor and the only pair of hands at Black Label Beauty — so every appointment is with me.

Outside the studio, I'm mam to my little man. So I know exactly how precious an hour to yourself is — and I make sure every minute of yours counts.

Laura with her first-place certificate and trophy
how it started

I fell into it. Then I fell for it.

People ask what got me into massage and beauty. Honestly? I fell into it.

  1. The first act

    Drama school dreams

    Acting student, all in on musical theatre. Life had other plans — and the stage was set aside for a different path.

  2. The in-between

    Every job going

    Energy consultant, sales, security, pub work… jobs she didn’t love, until she decided to start again and build an actual career.

  3. Age 23

    Back to college

    A full-time beauty course with a one-year-old at home — plus a £650 lash course on the side to bring in extra money. That’s where it all started.

  4. Level 2 & 3

    First place, more than once

    Completed Level 3 Beauty, fell completely in love with massage, and won first place in competitions at Level 2 and Level 3.

  5. Slaley Hall Spa

    The spa years

    A few years at Slaley Hall Spa — and an Award in Education and Training along the way, with an eye on teaching.

  6. Summer 2026

    Black Label Beauty

    She quit her job, backed herself and opened her own studio in Burnopfield — built around the life she wants for her and her little boy.

Framed print in the studio: What if I fall? Oh, but my darling, what if you fly?
the leap

“What if I fall?” “Oh, but my darling — what if you fly?”

Opening Black Label Beauty and quitting my job to put everything into it was the biggest leap of faith I've ever taken. Of course I've had the thoughts — what if nobody books? But I'd rather take the chance and find out what I'm capable of than spend years wondering.

That quote hangs on the studio wall. It's there for my clients too.

what you can expect

The Black Label standard

i.

Tailored, every time

No scripted routines. Pressure, lash maps and brow shapes are built around you, on the day.

ii.

Knowledge you can feel

Years in the massage industry, a spa background and a real understanding of how the body works.

iii.

Aftercare that continues

The service doesn't stop when you pay. Laura checks you're OK the day after.

iv.

Nothing's embarrassing

Body hair, tight hamstrings, a block-brow past — Laura's seen it, done it and will make you laugh about it.

Inside the Black Label Beauty studio — two massage beds dressed in black, candlelight and sage walls
the studio

Quiet, calm, yours for the hour

Sage walls, two soft black velvet beds and warm oak underfoot — a calm, private studio on Hobson Industrial Estate, by Bodyblitz Gym, with free parking right outside.

Laura in her black therapist tunic

“Behind all of the funny videos is a girl who works twelve-hour shifts to make sure her clients can get an appointment when they want one.”

Plan your visit
kind words

Don't take my word for it

“Reviews speak louder than I do.” — what clients have said after their first visit.

My massage today was unbelievable — my back feels unreal. Highly recommended.
★★★★★ @ktclub.fitness Massage · via Instagram
Today was amazing. Would definitely recommend you to anyone around the area looking for a knowledgeable massage therapist.
★★★★★ @jpbfitnessdurham Sports massage · via Instagram
What a pleasure to meet you! Will deffo be returning.
★★★★★ @kaylynrubybullock First visit · via Instagram
ready when you are

Come and say hello

Pick a treatment and a time that suits you on Booksy — a small deposit secures your slot. New to Black Label? Laura will do a quick consultation first.

Check opening hours

Book now